SwimToday Campaign

SwimToday 101 - Grow the Sport

Swim clubs provider can join the SwimToday campaign where 10 industry partners are combining resources with the goal of increasing swimming participation in the sport. The campaign will show the “fun” side and the benefits of swimming, encouraging parents to consider putting their child on a swim team.

In late April, USA Swimming will mail a free promotional kit to swim teams and swim lesson providers that apply. The kits include:

  •      Promotional posters to hang in your facility
           •      Stickers for parents
           •      Silicone bracelets
           •      Towel cape clip to turn an ordinary pool towel into a superhero cape
           •      Bag tags
           •      "Swim Hero" certificates to reward learn to swim grads or new members on your team
           •      Share cards for swimmers to share with friends
           •      Temporary tattoos

        The SwimToday campaign will launch the first week of May with an advertising campaign, television public service announcement, digital advertising, public relations outreach and more.  Visit SwimToday.org to sign your club up now to receive a free promotional kit.  The deadline to apply for a kit is APRIL 24th .

Want to watch the webinar? Visit here

If you have any questions or would like to set up a customized webinar for your club, please contact swimtoday@usaswimming.org.