Head Coach City of Shreveport Swim Team
Coach Butch Jordan has been involved in competitive swimming since 1964 when he began swimming at age twelve and continued through his college career. Butch’s dad, Jack, began competitive swimming in Shreveport in 1952, Shreveport Swim Club or SSC which later became COSST, to encourage young men and women of all ages to get in the water. Following in his Dad’s footsteps with his own love for swimming, he became Head Coach of COSST in 1975. His enthusiasm for the sport and for the swimmer shows when he is frequently heard saying, “I’m having more fun than anybody.” Butch’s goal with every swimmer is twofold – make them better swimmers and make them better people. By that he means each swimmer needs to take personal responsibility, be accountable and learn to give 100% in the pool and out of the pool. Butch coaches the whole person!
Having been a USA swim member since 1975, Butch swam four years at Southern Arkansas University (1970-1975) and where he was Conference Champion in the 200-back three times and once in the 100-free. He has attended 12 World Coaching Clinics and the Elite Coaches Clinic at the Olympic Training Center in Colorado Springs, CO. He was named Mid-Con Coach of the Year twice and Summit League Men’s Coach of the year once. Also, he was named Louisiana Coach of the Year four times. He is an American Swimming Coaches Association Level 4 Coach and certified in Red Cross CPR and First Aid.
His experience and love of swimming has paid off. He has taken swimming qualifiers to Nationals since the 1980’s and took six swimmers to the Olympic trials in 1984, 2008 and 2012. Since 2001, he has coached the Centenary College Men and Women Swim Team. He is active in Louisiana swimming, Inc. as General Chair, Registration Chair, Age Group Chair, Finance Chair and Senior Chair.
As well as coaching COSST, Butch provides facilities for other teams in the Shreveport-Bossier area that are not affiliated with COSST and is very active in coordinating middle, high school and home-school programs. He encourages team camaraderie and sportsmanship, and his own swimmers know that Butch is available for them in and out of the pool.