April 10, 2018
Georgia Swimming took home the inaugural Marketing LSC of the Year Award at this year’s SwimBiz award dinner. Georgia was one of four LSCs in the category up for the award. The marketing highlights earning Georgia this award include increased social media following across all social media platforms since 2016, 800+ weekly email update subscribers, $15,770 in diversified revenue income, estimated $14,506 value in kind, and the Golden Peach Awards.
Each year, USA Swimming hosts the annual SwimBiz conference in Colorado Springs, CO. The emphasis of the event is on social media, advertising, branding, communications, sponsorship and local promotions. During the conference, awards are presented to recognize the marketing efforts of clubs across the country. Club award categories include Best Use of Social Media, Best in Sponsorship, Best in Fundraising, Best in Multicultural Marketing, Best Swim Today Award, and Best Marketing Club of the Year for three different club size categories. This was the first year for the Marketing LSC of the Year category.