We've Got Big News: 757swim Capital Campaign


FOR MORE INFORMATION: Morgan Cordle, [email protected]

757swim Launches Capital Campaign to Purchase WISC Pool, Expand Programming

Off The Block Swim Foundation will be Established to Help Create New Vision

(WILLIAMSBURG, Va.) – 757swim is excited to announce the launch of a new fundraising campaign, 757swim Capital Campaign: Take your mark. Leave your mark. With a goal to raise $250,000, 757swim, which recently took over the full time management of the WISC swimming pool, is planning to purchase the building from WISC in order to serve as an aquatic wellness hub for the community. 

“Our campaign is really about bringing a total aquatic programming approach to the community,” explains Shannon Hartig, President of the 757swim Board of Directors. “We have enjoyed tremendous success with the launch of our 757swim club, but our vision is to build a holistic approach that encourages aquatic wellness across every age and ability. We believe that owning and managing the pool as a community hub is a natural extension of our mission.” 

To further demonstrate its commitment to an expanded vision, 757swim intends to establish a new foundation. Off The Block will be a foundation that encourages aquatic wellness for everyone, not just competitive swimmers. Off The Block will be committed to helping groups of every age and fitness level work toward taking the next step toward better health. 

Off The Block’s vision includes four “pillars” of development. These four focus areas include: • Rehabilitation • Learn to Swim • Community/Competitive Swim • Fitness 

“Just as we train our swimmers to recognize the mental and physical hurdles they must conquer in their pursuit of excellence, we want to encourage more people to take that sometimes scary, but always wonderful dive Off The Block,” says Morgan Cordle, Head Coach and CEO of 757swim. “We firmly believe that our vision of total aquatic wellness offers a safe and effective way to maximize the role of swimming and water therapies in every aspect of health and wellness.”

The capital campaign centers on acquiring the pool and marks the most significant capital endeavor yet for the 757swim organization, which launched in 2015 as a competitive swim team to develop swimmers as athletes and citizens of character and commitment, both in and out of the pool. The 757swim Capital Campaign: Take your mark. Leave your mark. is designed to help the organization develop into a community asset that promotes swimming across many modalities and to audiences of every age and ability.

While the COVID-19 pandemic has significantly impacted the world and local community, 757swim has recognized an opportunity to showcase its unique strengths in innovation and collaboration. 

“We had to work even harder to keep our swim community engaged over the course of a season cut short and a prolonged shut down,” says Cordle. “We’ve learned so much about what it means to stay connected and to be innovative in our approach. We hope to now apply all of those lessons to our future as we expand our reach to a much greater segment of the community.”

“This campaign is so much more than a number,” adds Hartig. “We are securing support to impact our community’s future by partnering with those who share our vision. 757swim has a history of working cooperatively with other organizations and businesses to promote aquatic wellness. Acquiring the WISC pool will help to establish an aquatic hub that will be widely utilized by all.”