CSC Partners With The Positive Coaching Alliance



David Jacobson, Positive Coaching Alliance
Tel: 650-210-0808

E-Mail : [email protected]     


Chris Pfaff, Carmel Swim Club

Tel: 317-575-8244

E-Mail: [email protected]


Carmel Swim Club Partners with Positive Coaching Alliance to Benefit Youth Athletes

March 1, 2022, Carmel, Indiana - Carmel Swim Club (CSC) has established a two-year partnership with Positive Coaching Alliance (PCA), a national non-profit developing “Better Athletes, Better People” by working to provide all youth and high school athletes a positive, character-building sports experience.


The partnership provides Carmel Swim Club access to PCA’s training for coaches, sports parents, student-athletes and administrators, comprising live group workshops, online courses, books by PCA Founder Jim Thompson and additional online resources, such as e-mailed follow-up tips and reminders. 


PCA has partnered with roughly 3,000 youth sports organizations, schools, districts, conferences, and park-and-rec departments to create a Development Zone TM culture, where the goal is using youth and high school sports to develop Better Athletes, Better People, Thompson said. “We look forward to working with Carmel Swim Club to create the best possible experience for the youth athletes. Our research-based materials combine the latest in sports psychology, education and practical advice from top pro and college coaches and athletes that help improve athletic performance while also ensuring kids take life lessons from sports that will help them throughout the rest of their lives.”


Carmel Swim Club’s Associate Head Coach, Chris Pfaff shared: “We are delighted to partner with PCA to deepen and enrich the overall experience of all Carmel Swim Club athletes and their families with our organization. CSC has long held that better athletes make better people, and we look forward to utilizing the best-in-class resources, tools, and expertise the Positive Coaching Alliance will provide as we develop our athletes’ skills far beyond the confines of the pool.”


Please mark your calendars for the evening of April 20th. More information will follow with times and locations.


About Positive Coaching Alliance

Positive Coaching Alliance (PCA) develops BETTER ATHLETES, BETTER PEOPLE through resources for youth and high school sports coaches, parents, administrators and student-athletes. In addition to hundreds of free audio-video and printable tips and tools at , PCA has partnered with roughly 3,000 schools and youth sports organizations nationwide to deliver live group workshops, online courses and books by PCA Founder Jim Thompson that help those involved in youth and high school sports create a positive, character-building youth sports culture.


PCA workshops and courses, which have impacted more than 7.5 million youth through 2014, strive to transform high school and youth sports into a Development Zone TM , where the goal is to develop Better Athletes, Better People and the following become the prevailing models in youth and high school sports:

  • The Double-Goal Coach ® , who strives to win while also pursuing the more important goal of teaching life lessons through sports

  • The Second-Goal Parent ® , who concentrates on life lessons, while letting coaches and athletes focus on competing

  • The Triple-Impact Competitor ® , who strives to impact sport on three levels by improving oneself, teammates and the game as a whole.


PCA gains support from a National Advisory Board , including National Spokesperson and 11-time NBA Champion Coach Phil Jackson, and many other top coaches, athletes, organization leaders and academics who share PCA’s mission.


About Carmel Swim Club

Carmel Swim Club is central Indiana’s premier youth sports organization. Established in 1973 with the mission, “teaching excellence through swimming, for life,” CSC believes in the pursuit of excellence as a pathway to both personal success and community development. The program teaches youth and adults the values of courage, perseverance, and team while developing outstanding people to be leaders and influential people in society.


In an effort to meet its vision to be a community club with a national presence, Carmel Swim Club offers a continuum of competitive and non-competitive aquatic programs for central Indiana residents of all ages. Notable program milestones include:

  • Two athletes named to the 2020 US Olympic Team;

  • 12-time USA Swimming Gold Medal Club of Excellence;

  • USA Swimming Club Recognition Program: Level 4.


For more information about Carmel Swim Club, please visit