COLORADO SPRINGS, Colo. – USA Swimming, the National
Governing Body for the sport of swimming in the United States,
today announced the launch of its redesigned website: usaswimming.org. USA Swimming membership
feedback and behavior guided the website transformation, including
its mobile-first design.
The website features many helpful enhancements including a new
user-friendly interface, improved search functionality and
simplified navigation organization. The content has also been
refined and better curated for each membership persona: Swimmers
& Parents, Coaches & Team Leaders and Officials.
Originally slated to be released ahead of the 2020 U.S. Olympic
Team Trials – Swimming, USA Swimming kicked off the project
nearly one year ago by partnering with Spire Digital, an
award-winning Denver-based digital transformation consultancy and
software development firm with more than 22 years of
The efficient redesign utilizes the same backend content
management system as its previous site, capitalizing on technology
and infrastructure resources. Usaswimming.org now also incorporates the
landing pages for its philanthropic arm, the USA Swimming
Keep up with all the latest USA Swimming news by following
@usaswimming on Facebook, Twitter and Instagram.
As the National
Governing Body for the sport of swimming in the United States, USA
Swimming is a 400,000-member service organization that promotes the
culture of swimming by creating opportunities for swimmers and
coaches of all backgrounds to participate and advance in the sport
through clubs, events and education. Our membership is comprised of
swimmers from the age group level to the Olympic Team, as well as
coaches and volunteers. USA Swimming is responsible for selecting
and training teams for international competition including the
Olympic Games and strives to serve the sport through its core
objectives: Build the base, Promote the sport, Achieve competitive
success. For more information, visit www.usaswimming.org.
Spire Digital, part of
Kin and Carta, is a Denver-based digital transformation consultancy
and software development company that transforms business through
design and technology. For over 22 years, they've provided
strategic consulting, user experience design, software development,
DevOps, and staff augmentation to the world's top companies.