February 21, 2013
USA Swimming and TYR Announce New Partnership
Deal is the first of its kind for the two companies
COLORADO SPRINGS, Colo.– USA Swimming today announced a four-year partnership agreement with TYR Sport, a global swimming brand. The deal between TYR and USA Swimming marks the first ever partnership of its kind.
TYR will serve as an official sponsor of USA Swimming through 2016 in the categories of technical products (ex. swimsuits, swim caps and goggles) and performance apparel (ex. polo shirts, sweat suits, jackets, etc.).
“This is an exciting new day to be involved with TYR and we welcome them to our partner family,” said Matt Farrell, the Chief Marketing Officer of USA Swimming. “In getting to know the team at TYR we both share the same excitement for promoting and growing the sport of swimming in the coming years.”
Matt DiLorenzo, the Chief Executive Officer of TYR expressed, "We are very excited to be partnering with USA Swimming. As a United States based company, it is fitting that we work together to elevate swimming's profile in our home country. USA Swimming has some very innovative ideas and we are enthusiastic to contribute in a meaningful way."
On an event, level this partnership will build TYR’s involvement at the elite USA Swimming events such as the Phillips 66 National Championships, the AT&T Winter National Championships along with the 2016 U.S. Olympic Trials. In addition, TYR is proud to play a role in supporting USA Swimming Foundation initiatives such as Make a Splash and the Golden Goggle Awards.
“TYR has been an amazing partner for me in my swimming career. They’ve helped me reach my goals and achieve success.” praised 4x OLYMPIC Gold Medalist and TYR Athlete Matt Grevers. "The greatest swim team in the world just got better.”
TYR has always been incredibly committed to the betterment of the sport of swimming. Coming off a remarkable year, TYR marked 2012 as their biggest year in sales to date. The new partnership between TYR and USA Swimming, along with USA Swimming’s new platform, provides great promise and dedication for the growth of American swimming.
About USA Swimming
As the National Governing Body for the sport of swimming in the United States, USA Swimming is a 300,000-member service organization that promotes the culture of swimming by creating opportunities for swimmers and coaches of all backgrounds to participate and advance in the sport through clubs, events and education. Our membership is comprised of swimmers from the age group level to the Olympic Team, as well as coaches and volunteers. USA Swimming is responsible for selecting and training teams for international competition including the Olympic Games, and strives to serve the sport through its core objectives: Build the base, Promote the sport, Achieve competitive success. For more information, visit www.usaswimming.org.
TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always. For more information please visit www.TYR.com