Helping with the College Decision


We wanted to let you know about a free website designed specifically to assist high school swimmers with their college analysis and selection process. If you have swimmers thinking about competing in college, we hope you will have them take a look at LookForIt (


LookForIt compares a swimmer’s best times against the top times of virtually all of the Division I, II, III, NAIA and NJCAA colleges in the US with a swim team. One of the most attractive features is a personalized dashboard that reports each college where the athlete might be the #1 (blue), #2 (red), #3 (silver), or close to the #3 swimmer (yellow) in an event at a college based on the comparison of the athlete’s time to each specific college’s times. 


Here’s what the dashboard looks like:




Swimmers have a variety of selection criteria to narrow the colleges that appear on their dashboard (like selecting colleges by Division, by geography, etc). The athletes also have access to direct links into the swim and academic websites of virtually every college in the US simply by clicking on the college name or schoolhouse icon. They can also move colleges into different categories (like Watch List, Visited List) and maintain notes on each college. If they enter the history of their times, they will also have access to graphs of their swim time improvement in each event along with an analysis of their times against a variety of time standards including age group standards, junior national/national cuts, and college Division A and B cuts.


In addition, swimmers can summarize all the results from a particular event on their dashboard to highlight by position and Division where their swim times would be competitive. For example, the swimmer can see at a glance those Division I, II, III, NAIA and NJCAA colleges where their 100 breast swim times would place them as the #1 swimmer, the #2 swimmer, the #3 swimmer, or close to the #3 swimmer. They can even enter a swim time goal to see how the list of colleges would change if their time were to improve.


Here’s what the Quick Search looks like:




This is just a small sample of the power that is now available to your swimmers. There are lots of other great features in LookForIt for swimmers, and college coaches have access to LookForIt for recruiting purposes. Please have your swimmers try it out  – registration and access to these features are free. Just have them go to and click on “I’m an Athlete” to get started.


We hope this can save your swimmers a lot of time in their college search process.  Please let us know if you have any questions or suggestions for improvement.


LookForIt, LLC

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