July 25, 2014
Brazil to spend $600 million in bid to win 30 medals at Rio 2016
By Nick Butler
Brazil is aiming to win between 27 and 30 medals on home turf during Rio 2016, according to a leading official at the Brazilian Olympic Committee (COB), which would mark a huge increase on the 17 medals they secured at London 2012.
Marcus Vinicius, executive director of sport for the COB, has revealed that the 2016 hosts will spend a record $600 million (£353 million/€445 million) in a combination of public and private funds to train athletes in the four-year cycle leading up to Rio.
This comes in comparison with spending of about $350 million (£205 million/€260 million) for the previous four-year cycle.
China won 63 medals in Athens in 2004, but improved to 100 four years later in Beijing, while Britain secured 65 medals on home turf in London in comparison with 47 four years earlier.
To do this in London, they would have needed to win seven gold medals, as Australia did when finishing in 10th position with a 35 medal total haul.
As well as the gold medal won in the women's volleyball, Sarah Menezes secured under 48 kilogram judo glory, while Arthur Zanetti won the rings event in artistic gymnastics.
Medals were also won in swimming, football, boxing, sailing and modern pentathlon.
Vinicius added that Brazil would send a squad of around 400 athletes to Rio and were targeting their strongest sports, like all of these, once again, as well as additional disciplines such as canoeing and athletics.
"Our idea for Olympic power is not focusing on some three or four sports," he said.
"It's more open for more sports, for us, Olympic power is being competitive in 10 or 12 different disciplines."
This comes as Brazil's preparations for the Games have been somewhat overshadowed by concerns over the organisation of the first South American Olympics, particularly with regard to the slow progress of the construction of many of the venues.
But, with the recent FIFA World Cup in the country having been hailed as a general success, hope is now high that the public will get behind the Games in exactly the same way.
All that is left is for Brazilian athletes to excel to a higher degree that the Brazilian football team did in recent weeks, after they exited the competition at the semi-final stage with a humiliating 7-1 defeat to eventual winners, Germany.
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