March 19, 2014
As part of our continuing efforts to promote the Swim Today campaign, I wanted to share the following information with you and your club.
This is your chance to join the SwimToday campaign, where 10 industry partners are combining resources with the goal of increasing swimming participation in the sport. The campaign will show the “fun” side and the benefits of swimming, encouraging parents to consider putting their child on a swim team.
In late April, USA Swimming will mail a FREE promotional kit to swim teams and swim lesson providers that APPLY. The kits include:
- Promotional posters to hang
in your facility
• Stickers for parents
• Silicone bracelets
• Towel cape clip to turn an ordinary pool towel into a superhero cape
• Bag tags
• "Swim Hero" certificates to reward learn to swim grads or new members on your team
• Share cards for swimmers to share with friends
• Temporary tattoos
Visit SwimToday.org to sign your club up now to receive a free promotional kit! Supplies are limited so apply for the kit today!
The SwimToday campaign will launch the first week of May with an advertising campaign, television public service announcement, digital advertising, public relations outreach and more. Elements of the campaign were previewed in a USA Swimming hosted webinar a couple weeks ago. To watch the webinar, visit here
Thank you for your continued support in building the base of swimming through the Swim Today campaign!