USA Swimming News 4-27-16

Dear USA Swimming Member,

Today recognized that we are 100 Days Out from the Rio Olympic Games and it’s an exciting time for USA Swimming. I wanted to take this opportunity to share with you, our members, some of the highlights leading into this important time for our sport. USA Swimming’s staff role is to serve our membership and below is a summary of what’s currently going on. Thank you for being a USA Swimming member and please feel free to contact any member of the USA Swimming staff if you have any questions or wish to receive additional information about any of the items mentioned in this report.




Year-to-date membership of year-round athletes is up .1% to 313,482. Non-athlete membership is up 2.3% to 34,723 members. There are currently 2,932 member clubs, which is up 1.2%. 

Work on the 2017-2020 Business Plan is coming to an exciting stage. We have now identified our key priorities and strategies for the next quad. The priorities and strategies are grouped under our core objectives of BUILD, PROMOTE and ACHIEVE. The plan will be finalized over the summer and presented at the United States Aquatic Sports Convention in Atlanta.


The Member Services Department has coordinated three Swimposiums that have taken place this month in Alaska, North Carolina and Florida Gold Coast. Nine more Swimposiums will be held next fall in Utah, Oregon, Missouri Valley, Southeastern, Montana, Midwestern, San Diego – Imperial, North Texas and Potomac Valley. 


This workshop will be held October 21-23 in Phoenix, AZ. This annual clinic gives the newer referee tips and tricks they can use to become better officials in their LSC and to share with other officials in their area.


Conducted the weekend of April 8-10, the Spring Women’s Leadership Conference (WLC) brought together 37 coaches from across the country for a weekend of growth both personally and professionally. The summit was designed for women to connect, brainstorm, problem solve and network with each other. Our two remaining conferences will be held in Fort Lauderdale, the weekend before the ASCA World Clinic, and in Phoenix in late October. 


The 2016 Diversity Select Camp will take place May 5-8 at the Olympic Training Center in Colorado Springs. 49 athletes ages 14-16 and their personal coaches have been selected to attend the camp. The purpose of the camp is to instill a vision of success and inspire athletes from ethnically underrepresented populations to become leaders and achievers in the sport. 


In late May and early June, 224 athletes (28 male and 28 female per Zone) will participate in the 2016 Zone Select Camps. Girls selected are age 12-13 at the time of performance and selected boys are age 13-14 at the time of performance. The camps include a combination of educational, motivational, and training experiences structured to mirror a national team experience.


Our Regional Build-a-Pool Conferences continue to be a sought-after program, featuring a mixture of coaches, team leaders, community officials, architects and industry vendors. They will participate in a two-day format that provides information about:
  • Programming pools for financial sustainability
  • Renovating and upgrading existing pools
  • Expanding or adding on to pools
  • Designing and building new facilities
You may view the schedule of conferences here.


The 2016 Swim 1922 Partnership in conjunction with Sigma Gamma Rho, an African-American sorority, has started strong with school visits and swim clinics with Spokesperson and Olympian Maritza McClendon that focused on water safety and education. Swim 1922 is launching a t-shirt fundraiser during the sorority’s National Conference, with 100% of the proceeds going to the USA Swimming Foundation as a donation from Sigma Gamma Rho to help support learn-to-swim programming. 


A new hospitality venue that will be the centerpiece for the social scene around the U.S. Olympic Trials – Swimming, USA Swimming House is fully programmed to for post-Finals entertainment. Pre-registration will open for all the events listed below in mid-May at
  • Sunday, June 26 – Sundae Sunday with the Olympians (Public Event)
  • Monday, June 27 – Coaches Social presented by Competitor Swim (Private Event)
  • Tuesday, June 28 – Breakfast (for Dinner) with the Olympians (Public Event)
  • Wednesday, June 29 - Wine & Craft Beer Tasting (Public Event)
  • Thursday, June 30 – U.S. Olympic Team Family Night (Private Event)
  • Friday, July 1 – The “6” Olympic Team Reunion presented by BMW (Private Event Honoring 1956, 1976, 1996 Teams)
  • Saturday, July 2 – Wine & Craft Beer Tasting for Coaches presented by Marriott Rewards (Private Event)
  • Sunday, July 3 – BBQ, Fireworks & Apple Pie (Public Event)


Sponsors and industry partners are getting plans set for the fan experience at the U.S. Olympic Trials – Swimming. A few key Aqua Zone updates include:
  • #SurfOmaha presented by Marriott Rewards – this new surf experience brings the beach to the Aqua Zone. Marriott Rewards will be the presenting sponsor for this activation.
  • Aqua Zone Rewards presented by BMW – all who sign-up for Aqua Zone Rewards will be entered to win a BMW X1 lease.

The second annual #SwimBiz conference was held in Colorado Springs from March 30-April 2, with 140 participants, including 43 swim teams and 1 LSC. Attendees learned about customer service, social media, sponsorships, marketing and riding the Olympic wave in 2016. The keynote speaker came from the Ritz-Carlton Learning Center. Winners of the #SwimBiz Club Marketing Awards included Southeastern Swim Club,Kihei Swim ClubPikes Peak AthleticsKing Marlin Swim ClubSunkist Swim Team and Pelican Athletic Club. Details are at

We also partnered with The Fitter & Faster Swim Tour to create the Shark and Minnows Tank, where teams pitched their best ideas to grow the sport. Hurricane Aquatics (Miami, Florida) won a $3,000 grant and Pony Express Swim Team (St. Joseph, Missouri) and King Marlin Swim Club (Edmund, Oklahoma) each earned $1,000 grants.


SwimJitsu will grow from 8 events in our 2015 pilot to 28 events in 2016 from April to September. We had more than 200 applicants to host an event in 2016, and already have 25-30 clubs and LSCs lined up for 2017. Hosts will have two options to choose from including:
  • SwimJitsu: the full course and 4-6 training games. Most teams utilize this version for recruiting or retention.
  • SwimJitsu Lite: a scaled down course with 2-3 training games. Most teams use this version as a fundraiser, and is more flexible as it fits into smaller pools.


Production of USA Swimming’s first feature-length documentary film, the greatest untold story in Olympic swimming history, is now complete. The film has been accepted as one of only 10 documentary films in the prestigious Los Angeles Film Festival, with the film’s world premiere on June 6. The film will be shown in approximately 400-500 theatres across the country over a three-day window, July 11-13, as part of a one-time national screening. We will coordinate with USA Swimming member clubs to host these screenings in the communities of our teams. 



We’re nearly sold out! The 14,500 seat CenturyLink Center in Omaha will be full for each of the 15 sessions of Prelims and Finals. Limited seats are available for the final session on TicketMaster and those still looking to purchase tickets for the first seven nights are available at


We are continuing to receive reports from FINA about the water quality test that are done in Rio. Bryce Elser has been checking the INEA site to monitor the twice weekly tests that are conducted and tracking the correlation between rain and water quality results in the Copacabana Region. During our Team Leader Site Visit in March, it was learned that the course would be open 5 days prior to the competition. This will allow for flexibility on the athlete’s part to get in the water earlier without the fear of getting ill the day before the race. 


As part of the new quad the National Team Division will be proposing a new athlete assistance model. We are currently working to fit the proposal into the 2020 quad budget, but we also expect to have something new in place before Trials. A few highlights include a Top 16 funding structure, consistent funding for relay only swimmers, and a bonus for making the Operation Gold competition each year.





Donor Events: Two trustees are hosting and underwriting fundraising events for the USA Swimming Foundation. The first was held on April 8 in Phoenix, AZ by Bart & Linda Wear. On June 11 in Beverly Hills, Judy and Peter Copses will host a dinner at their beautiful home. All proceeds will benefit the USA Swimming Foundation. Seats are $1000 for two, $600 for one, and a table with an Olympian for $7500. Please email or call Carol Arnold for more information


Olympic Trials VIP Packages: SOLD OUT! We’ve raised more than $233,000, which is more than $100,000 higher than in 2012. Annual Campaign Financial Overview: As of April 5, 2016 the Annual Fund has received $25,361 in donations. This is $3,887 greater than this time last year.

  • Champions Club is currently at $16,392 ($17,449 YTD in 2015)
  • Direct Mail is currently at $8,969 ($4,025 YTD in 2015)

  • Final 2015 Swim-a-Thon revenue totals are at $363,557, surpassing our $350K goal by 9.6%. A record $7,271,141 in Swim-a-Thon fundraising dollars were raised by more than 345 teams in 2015.
  • As of March 21, 2016 Swim-a-Thon revenue is currently running 29% ahead of same time last year.
  • On February 17, Rose Bowl Aquatics was named the 2015 Swim-a-Thon Contest winner for the second-straight year. They will receive a personal visit to their club from 2015 Swim-a-Thon Ambassador, Elizabeth Beisel.
  • Jessica Hardy has been named the 2016 Swim-a-Thon Ambassador.


USA Swimming Foundation Make a Splash Grants: Awarded more than $330,000 to 52 Make a Splash Local Partners in 23 states; expected to serve more than 20,000 children (this is the largest number of children to be served through grants in our history).

The USA Swimming Foundation Make a Splash Tour presented by Phillips 66: Throughout April, the Tour hit Phoenix, AZ, on April 8 with Missy Franklin, followed by two stops in the Houston, TX area (Nederland and Katy), and our fourth and largest event in Atlanta, GA this weekend.

Make a Splash Partner Network: The USA Swimming Foundation’s Make a Splash Local Partner network has provided almost 4 million children with the lifesaving gift of swimming since 2007. Total enrollments to date equal 3,999,633; the next round of enrollment reports is due on June 1, 2016. We look to have a BIG announcement when we reach 4 million children! 

Missy Franklin/USA Swimming Foundation PSA: The new public service announcement for the USA Swimming Foundation will be released and distributed to more than 900 television stations this spring. Please let us know if you see it in your local area.