ASCA Character Book
Don and Ron have produced a character-building manual for the American Swimming Coaches Association (Don is an ASCA Board Member).  Information is below.

“Character First”reads everything attached to Orinda Aquatics, in Orinda, California and coached by brothers Don and Ron Heidary. They don’t just talk about it, they live it every day.  The brothers have presented material about developing character that they use daily at clinics run by ASCA both in the USA and internationally.  They are hugely popular clinics because they “make real” what many of us “talk about” every day as a goal in our programs. Now, for the first time, Coaches Heidary have put together a written and illustrated manual and made it available exclusively through ASCA:

Cost: $29.95 plus shipping


The influence of “Character First” and the work of the Heidary brothers is among the most important work being done by any swim coaches in the world today. When it comes to creating Value for our customers of all levels of swim skill, this is IT! I can’t imagine a team that would not want to use this manual!”    -John Leonard, ASCA Executive Director


Order your copy today!

by phone at 1-800-356-2722   or   online
(Coach Don Heidary is an ASCA Board Member.)
American Swimming Coaches Association

 'Character First!' reads items attached to Orinda Aquatics
(Calif.) coached by brothers Don and Ron Heidary: from caps and shirts to
license plate frames.  At Orinda, they don’t just talk about character, they
live and build it every day.  This manual is based on material the brothers
have presented at ASCA clinics both in the U.S. and internationally. In over
360 pages, it goes through a team-based system to build character in your