The pursuit of excellence in swimming, through leadership, fitness and competition.


To contribute to improving Canadian swimming at all levels through the development of first class programs, athletes, and people.


“Success is peace of mind which is a direct result of self satisfaction in knowing you did your best to become the best you were capable of becoming”


Industriousness: There is no substitute for work. Worthwhile results come from hard work and careful planning


Friendship: Comes from mutual esteem, respect and devotion. It must not be taken for granted but requires a joint effort.


Loyalty: To yourself, and to all those depending on you. Keep your self-respect.


Cooperation: Listen if you want to be heard. Be interested in finding the best way, not in having your way.


Enthusiasm: Brushes off upon those with whom you come in contact. You must truly enjoy what you’re doing.


Self-control: Practice self-discipline and keep emotions under control. Good judgment and common sense are essential.


Alertness: Be observing constantly. Stay open-minded. Be eager to learn and improve.


Initiative: Cultivate the ability to make decisions and think alone. Do not be afraid of failure, but learn from it.


Intentness: Set a realistic goal. Concentrate on its achievement by resisting all temptations and being determined and persistent.


Condition: Mental-moral-physical. Rest, exercise and diet must be considered.


Skill: Knowledge of and the ability to properly and quickly execute the fundamentals. Be prepared and cover every detail.


Team spirit: A genuine consideration and respect for others.


Poise:  Staying true to self. Being at ease in any situation. Never fight yourself.


Confidence: Respect without fear. May come from being prepared and keeping all things in proper perspective. 


Competitive greatness: Be at your best when your best is needed. Enjoyment of a difficult challenge.