Strategic Plan/Goals:

Goal 1. Multi-year process to implement streamlined championship meets.

Purpose: To strengthen the LSC and create similar season planning amongst all clubs within the LSC. Clearly defined events in order to maximize the potential of each athlete and each club.

Year One Accomplished: Split the Short Course Championships into 14 & Under Champs and Senior Champs.

Year Two Accomplished: Create meet format to include prelim/final competitions.

Year Three Accomplished: Add events to be in line with other LSCs around the country and also to provide additional opportunities for elite athletes to compete at a championship level meet in USA-S recognized age group events to include: Stroke 200s for 11-14; 400 IM 13-14; 10 & Under 500 Free; 11-12 100 IM; 11-12 1000. Have noticeable growth in numbers and performance at Sectional level meets and higher.

Year Four (2022-2023 season: Evaluate and continue the path towards being a respected LSC. Adjust plans as needed in accordance with the intended purpose of Goal 1, Goal 2 and Goal 3 in mind.

Goal 2. Grow Numbers across the LSC.

Purpose: By growing the overall numbers, we, the LSC, will bring in additional revenue to be dispersed throughout line items on the annual budget including, but not limited to: (1) Coach/BOD Member Continuing Education; (2) Funding/Travel Reimbursements for Coaches (a practice which works successfully in other LSCs, but has not yet been established in ARSI); (3) Broaden Athlete (and Coach) travel reimbursements to Senior Sectional Championships and other meets which require time standards that are comparable to a section meet or higher (examples: ISCA Meets and other high level invitational meets which require qualifying times in order to participate); and (4) Increase revenues for the LSC in order to employ full-time LSC Administrative Positions to include Executive Director for the LSC; Athlete Development and Performance Director; and/or Club Development Officer to assist clubs with "Dry-side" administrative goals.

    Step 1: Set Quad plan, execute plan and evaluate regularly.

    Step 2: See Goal 1 above. Additionally, provide more opportunities throughout the season which will promote not just overall participation, but opportunities for athletes of all skill levels. These opportunities must be creative, but also in line with the efforts to strengthen the overall performance of swimmer and clubs within the LSC at the LSC Level and higher.

    Step 3: Evaluate in the spring and fall while at the same time keeping an ear on the pulse of the LSC by regular communications and interactions with Executive Board Members amongst themselves and with club leaders from around the LSC.

Goal 3: Increase revenues for the LSC in order to employ full-time LSC Administrative Positions to include Executive Director for the LSC; Athlete Development and Performance Director; and/or Club Development Officer to assist clubs with "Dry-side" administrative goals.

Purpose: To bolster ongoing activities by adding full-time staff to engage with LSC leaders and clubs and to strengthen the LSC organizationally through an actual business model.

Year One Accomplished: Increase Splash fees; Increase LSC fee; implement these revenue boosts at "regular season" meets and championship meets.

Year Two: Evaluate the statistics to see of any marked changes to the bottom line. Contract an outside firm to manage monthly expenses which takes the pressure off of volunteer members of the LSC and opens LSC leadership to strengthen focus on Goal 1 and Goal 2.

Year Three: Continue to bring LSC finances back to operating in the black.

Year Four: Hire a full-time Executive Director and/or additional paid staff as needed.