Florida Swimming
Level 3
Excellence 200

TIME IN

Tom Yetter

We have had a few people asking about TIME IN and why it is on our emails or why we say it on deck sometimes.  TIME IN is the name of a collaboration between Adidas and a professional "gamer" named Ninja.  Ninja has been working with Adidas designing clothing and shoes and TIME IN is the name of the apparel line.

Here is what Ninja says about the meaning behind the phrase TIME IN:

Time In’ is a platform built by adidas and Ninja to celebrate the hours spent by creators around the world honing and developing their skills. Standing proud as the uniting narrative that ties creators together under the adidas brand, the platform is about investing in your dream and champions the notion that the work it takes to be ready for your moment happens long before that moment appears. 

Outlining the significance of ‘Time In’, Ninja highlights his background, “If a kid from Chicago who just loves playing video games can collaborate with one of the sporting world's most iconic brands to launch a shoe together, anything is truly possible. It's through this philosophy that I hope I can help inspire the next generation of creators to realize their dreams– if you're willing to put the TIME IN you can achieve anything." 

Obviously, this mindset can be incorporated into everyone's everyday lives - both in the pool and outside of the pool.  

You can read a full release about Ninja and the clothing line here:  LINK