Sportsmanlike behavior - We expect swimmers to behave like champions, whether they swim well or poorly.  We expect swimmers to show respect for officials, congratulate out competitors, encourage our teammates, and display mature attitudes.  These behaviors are praised and rewarded but CIA coaches.

Personal improvement over the season - Winning ribbons, medals, or trophies is not the main goal.  Individual improvement and growth is our primary objective.

Swimmer feedback - The coach’s job is to offer constructive criticism of a swimmer’s performance.  The parent/guardian’s responsibility is to provide the love and encouragement that bolsters their athlete's confidence along the way.