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5 Things Your Swimming Coach Shouldn’t be Doing By Wayne Goldsmith Being a swimming coach is like being the CEO of a large company. Strategic planning, team building, leading people, inspiring others to achieve remarkable things, safety, continuous improvement, understanding and using the latest technology, innovation, communication…..these skills, essential to successful executive leadership in the corporate world, are equally important in the career of a swimming coach. There are literally hundreds of things a swimming coach has to do each week….. working with swimmers, communicating with parents, leading the coaching...