United States Aquatic Sports Unveils New Logo

Joe Gazzarato
Feb 1, 2019

The United States Aquatic Sport (USAS) Federation revealed a new an exciting logo that reflects the Olympic flame in the red, white and blue colors of the United States.

The new logo marks a new beginning for the federation as it reviews its long-standing traditions, goals, and united efforts to support athletes in the United States, the FINA mission, and the overall Olympic movement.  Last year the National Governing Bodies (NGB) unanimously approved a new Mission Statement for USAS – “To serve it member organizations by providing representation and advocacy within the international aquatics federations”.  This statement reaffirms the organization’s commitment to be of service to the NGBs.

“The new logo has a distinctive design that plays off the Olympic torch, is patriotic (red, white, blue) and more closely aligns the United States Aquatic Sports brand to FINA and the Olympics.” – Bill Smith – President of United States Aquatic Sports Federation

The previous logo was created less than 40 years ago in 1980.


USAS is the national federation for aquatic sports which represent the United States in the FINA (Fédération Internationale de Natation).   As determined by U.S. law and FINA regulations, the United States must have only one national federation as a representative to FINA.  That federation is United States Aquatic Sports, Inc.  (United States Aquatic Sports = FINA USA)

There are five national governing bodies (NGBs) that make up USAS:  USA Swimming, USA Diving, United States Synchronized Swimming, USA Water Polo, and United States Masters Swimming.  Of the five, only United States Masters Swimming (USMS) is not a member of the United States Olympic Committee (USMS main aim is adult swimming, exclusive of Olympic-swimming which is the domain of USA Swimming).

Every Fall, USAS hosts an annual convention where the five NGBs meet to discuss sport-specific concerns, conduct training sessions, and honor outstanding performance and/or participation in the sport. The convention allows each NGB to save money on its national convention and to allow collaboration between each other on common issues of interest.

Registration for the USAS convention will open in May and the exhibitor registration will open in March at www.usaquaticsports.org.


Original article from Swimming World Magazine by Brent Rutemiller available here.