Pacific Swimming

Coaches and Directors

Coaches and Directors
Coaching Staff
Bruce Smith Head Coach

Bruce started his coaching career as a teenager when he coached sailing, his primary sport growing up.  His swim coaching career began in 1993 when he was a substitute coach for the Stanford Masters, a job he took to support his failed pro triathlon career.  Two years later, in 1995, Bruce started a USA Swim team at Alpine Hills (Alpine Portola Aquatics), which, under his leadership, grew from a small recreation swim team of 32 swimmers to a top age group program of 150+ swimmers, producing Junior National champions, Senior national and Olympic Trials qualifiers and Pacific and National record holders. In 2003 Bruce became a founding member of Palo Alto Stanford Aquatics when the Alpine swim team merged with SCRA and PASC. Bruce continued running the Alpine Hills site of PASA through 2013, at which time he decided to take a break from being a site director/head coach to focus on just coaching.  For the next 6 years, Bruce coached the 11-13 and 13-15 year old groups at the DKS site of PASA in Los Altos Hills, becoming a finalist for the 2016 ASCA National Age Group Coach of the Year.  In 2017, Ally Howe, who Bruce coached for 8 years, broke the American Record in the Women's 100yd Backstroke, while swimming for Stanford University.  Finally, in 2019, as the head coach of the Gunn High School Swim team, he led the Girls team to a CCS title by the largest margin in 12+ years. 

Bruce coached for two Hall of Fame coaches early in his career, who became his mentor coaches who shaped his current coaching philosophy.  The first is Richard Quick, the former Head Coach of the Stanford Women's Swim Team, who allowed Bruce to volunteer with the team in 1996 - 1998.  The second is Matt Kredich, the current head coach at University of Tennessee, who Bruce assisted at Brown University in 1998 - 1999. 


Bruce grew up in New York City, came out to the Bay Area to attend Stanford University where he majored in Economics and Biology.. He was an avid triathlete for many years and coached the Stanford Triathlon Team for a decade.  His current passions are spending time in Pescadero and exploring the world by bike.  Bruce is the parent to new two kittens - names still TBD. 

Jenna Campbell Assistant Coach

Jenna started her swimming career at eight years old with summer league swim meets attended mainly for the post-meet ice cream socials. A year later she started swimming for PASA and spent to the next nine years swimming for coach Dana Kirk at PASA’s Fremont Hills site. She met coach Bruce her Sophomore year of high school in 2011 at her first Sectionals Championships and got the opportunity to work with him directly when he joined Fremont Hills in 2013.


From there she attended the University of California, Berkeley where she swam for four years under Coach Teri McKeever. She specialized in the 200 fly, 200 free and 500 free (and more than occasionally guest starred in the 1000). She graduated in May 2019 with a BA in Molecular and Cell Biology. After graduation she spent a year living in Costa Rica working for a female sports leadership program and serving in the local community. She taught swim lessons, ran sports camps, got outrageously sunburnt y traté de recordar su Español de escuela.


After her many years swimming Jenna is exploring new athletic pursuits. She has taken to triathlon and routinely gets humbled by Bruce on bike rides. She has also been discovering both the local rock structures and the strength of the skin on her fingers by means of her emerging rock climbing hobby.

Karl Arvidsson Assistant Coach

Karl started his swimming career at the age of five by joining the summer league swim team at nearby Alpine Hills in Portola Valley. Inspired by the exciting team environment, he joined PASA and swam for coach Bruce from 2007-2013. After proudly representing PASA and Woodside High School, Karl moved on to become at student athlete at the University of California, Berkeley in the Fall of 2016.  


At Cal, he swam for four years under head coach Dave Durden and specialized in the breaststroke events while occasionally competing the 200 IM. He was a two-time NCAA qualifier, an academic all-American and a member of the Bears’ 2019 National Championship winning team. He graduated in May 2020 with a B.A. in Political Economy.


With his swimming career being over, he is hoping to inspire a new generation of swimmers and is excited to work with coach Bruce and coach Jenna at PASA Menlo Park. In his free time, Karl spends much of his time outdoors pursuing new and old hobbies including biking, surfing, running, skiing.

Board of Directors